How Not to Bury a Lizard…

Former child who slept with a live lizard instead of a teddy bear. Current adult who likes to write.

Elegance in Every Inch

Client: Jaguar

Insight: People don’t just want a car that moves, they want a car that makes them feel something.

Big Idea: Some cars take you places. This one transforms the journey.

Yes these are technically print ads but they didn’t really have a spot on my main campaign page. Still, I couldn’t bring myself to cut them. Same reason I can’t get rid of the 100 t-shirts currently crammed in my dresser. I know I don’t need them all but I like knowing they’re there…