Gone for Good

Medium: Social

Client: National Geographic

Insight: If we don’t act now, future generations may never see these animals again.

Big Idea: A powerful reminder that every lost animal leaves a gap, and it’s up to us to protect them before it’s too late.

Execution: A series of social posts featuring vulnerable cubs: polar bears, sea turtles, and lions, without their mothers. Each post poses the question, "What happens when she’s no longer there?" followed by an emotional caption driving urgency. Users are directed to SaveTheirTomorrow.org to learn the cubs' fate and take action to protect their future.