The Story Behind the Stitch

Problem from Brief: How can Depop spark buzz by showing off its unique, community-driven take on circular fashion, especially to those who've tuned out?

Insight: Telling stories makes people feel connected.

Big Idea: Depop transforms clothes into living stories.

Execution: Showcase the journey of Depop items through an immersive museum exhibit.

Client: Depop

Role: Copywriter

Art Director: Caitlin Espiritu

Medium: Case Study