Thrill Meets Steel
Client: Ariel Motorcycle
Insight: People who drive motorcycles get an adrenaline rush.
Big Idea: The thrill of the journey trumps the rules of the road.
Medium: Experiential
Execution: A pop-up simulator lets you feel the power of an Ariel bike firsthand. Twist the throttle and experience its rapid acceleration in real time. A visual screen immerses you in the open road: breathtaking views, pure speed, and the thrill of the ride, no helmet required.
A look at the on-screen experience: As you accelerate, speed limits flash by, each one triggering bold words on the screen, reminding you that the journey beats the rules.
